Fertility apps have always been sketchy. As I’ve experienced it, it’s a Faustian bargain of sorts: Take your chances on one of many options in your app store, and pick the one with the best reviews, or maybe the simplest interface. You’ll sign up feeling unsure of what to make of the opaque data policy, and then you’ll bear with the ensuing deluge of targeted ads – all in exchange for an accurate prediction of when you’re most likely to conceive. Judging by those ads for maternity clothes and organic cotton onesies, someone somewhere knows I’m either trying to conceive or have already given birth, even if they can’t decide which. I don’t like it, but I put up with it.
I’ve been mulling the subject of period and fertility trackers ever since I decided I was ready to become a parent, though for privacy’s sake, I didn’t imagine writing about it until after I’d given birth to said imaginary baby. But in the two months since Politico published a draft opinion in Dobbs v. Jackson, the case that has overturned the constitutional right to an abortion guaranteed by Roe v. Wade, a lot of people have been talking about period trackers. Some activists and privacy advocates have asked if the data captured by these apps can be used to help prosecute someone seeking an abortion in a state that doesn’t allow it. Some have simply exhorted readers to delete these apps altogether.
I understand why. And I also understand why people use these apps in the first place: Because the version of that app that’s built into your smartphone OS isn’t very good.
In my case, I have an iPhone. I’ve been using period tracking for a couple years now, though Apple began introducing these features much earlier, in 2015. From the beginning, Apple was criticized for moving slowly: Some observers wondered why Apple didn’t have women’s health features ready when it launched the Apple Health app the year before.
In its current form, the app is decent in the sense that it can accurately predict when you’re about to menstruate, and it’s easy to log when you do, either through your iOS device or Apple Watch. This is useful not just for avoiding potential surprises, but for knowing when your last period started in case your gynecologist asks. (And they always ask.) What's more, irregular periods can sometimes underscore larger health issues.
The fact that Apple hasn't paid more attention to this, when hundreds of millions have downloaded third-party alternatives, is honestly surprising: Apple could own this space if it wanted to.
In order for it to do that, though, Cycle Tracking has to be equally good at helping people get pregnant or avoid pregnancy. Because ultimately, those users all need the same set of data, the same predictions, regardless of their intention. If you know you’re ovulating and want a baby, you should definitely have sex. If you’d like nothing less than to get pregnant, that ovulation window is also a useful thing to be aware of.
Here’s what Apple would need to add to its app to match its competitors and build a true all-in-one period and fertility tracker. (Apple declined to comment for this story.)
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